I wrote in a recent newsletter that if your mind isn't in the right place, it's better not to even try to lose weight because it most likely will doom you to failure. Someone responded to that comment by writing and saying one should never give up trying to lose weight and I had to disagree with that response. 

As someone who has coached people for over a decade, I've had many clients who have spent the better part of their lives trying to lose weight. Most have failed so many times they feel like total failures. Their self-esteem and confidence is shot, and they're so demoralized they're afraid to try again. If this is you, why continue to play a losing game? It's better to declare defeat and be willing to try something different. 

The truth is diets fail most people. They have a 98% failure right. If you've failed at a diet, you're not a failure; your method has failed you. 

My website is called "Secrets of a Weight Loss Master" and the greatest secret of the weight loss master is this: it's really not about weight loss; it's about how you live your life. That's why my tagline is "How you do food is how you do life." 

Weight loss really shouldn't be the goal. The goal should be nurturing your mind/body and soul through making healthier choices and becoming more mindful, self-aware, and positive. In other words aim for vibrant health, not weight loss. If weight loss is meant to occur, it will happen as a result of this behavioral and mental shift. 

When my clients have this shift, they rarely go back to old behavior because they've had a real inner change in how they do life. They feel real freedom in their relationship with food, themselves, and with life.