Hi ,
As a coach, I get many clients who want to lose weight as quickly as possible. They tend to be fixated on their eating and see food as the problem. Food is never the problem. It's only a symptom. Overeating is a response to how you're living your life. It reflects how you're coping or not coping with your emotions, and the thoughts, situations, and stressors that often trigger those emotions.
When you focus strictly on losing weight, you really shortchange yourself and keep yourself stuck in the dieting/deprivation/overeating cycle. Sure you might lose weight, but because you haven't dealt with the real reasons you put the weight on in the first place, you will quickly regain the weight and then start the dieting cycle over again.
To get off the dieting go round, you need to become willing to learn how to deal with your mind and emotions. This requires developing greater self-awareness by getting to know yourself on a much deeper level. Yes, this takes more time but the rewards are great. You will be able to meet your deeper needs, let go of self-defeating behaviors, and become a happier, more satisfied person. Weight loss is an added benefit to all this. No diet can give you all this.
So many women tell themselves "I'll be happy when I lose the weight." This is a temporary sort of happiness that wears off real quick. Real happiness comes from within and doesn't care whether you're overweight or not. If you can only be happy when you're a certain weight, you're setting yourself up for a lot of misery.